Marketing

Marketing and outreach activities help connect your target population to the work you wish to accomplish in your community. This course provides information your loan fund can use to develop a marketing plan outline with specific goals and objectives, strategies, and effective messaging.

This course includes six video modules and one quiz module. Some video modules include flashcard reviews for practice. The final module is a 10-question course quiz. You must receive a score of 100% to pass the module. You may retake the final quiz as many times as needed. 

Enrollment entitlement required to take this Course.
Course progress
Course Modules

Module 1: Introduction

Lessons
Module Activities
Marketing On Demand Video Lesson (10 min)

Module 2: Marketing Overview

Lessons
Module Activities
Marketing Strategy Overview Video Lesson (10 min)
Marketing Strategy Overview Flashcards (10 min)

Module 3: Designing Marketing Plans and Tactics

Lessons
Module Activities
Designing Marketing Plans and Tactics Video Lesson (10 min)
Designing Marketing Plans and Tactics Flashcards (10 min)

Module 4: Effective Communications

Lessons
Module Activities
Effective Communication for Your SDCL Program Video Lesson (10 min)
Effective Communication for Your SDCL Program Flashcards (10 min)

Module 5: Marketing Data

Lessons
Module Activities
Marketing Data Video Lesson (10 min)
Marketing Data Flashcards (10 min)

Module 6: Course Recap

Lessons
Module Activities
Marketing & Outreach Wrap-Up Video Lesson (10 min)

Module 7: Final quiz

Lessons
Module Activities
Marketing & Outreach Final Exam
Course Evaluation (10 min)